THIS GIRL CAN CLASSES
This Girl Can, one of Sport England’s most prominent projects, launched in 2015. The initiative aimed to increase the number of women regularly participating in exercise, which in 2014 was 1.75 million fewer than men in the UK. The campaign has successfully persuaded nearly three million women to get more active. It also ‘celebrates active women who are doing their thing no matter how they do it, how they look or even how sweaty they get.’
This Girl Can’s insight found that 75% of women wanted to be more physically active but had barriers that stopped them. The largest unifying barrier for women was the fear of judgement. EMD UK, the national governing body of group exercise, has been working in partnership with Sport England to reduce this barrier with our new This Girl Can Classes.
The classes, operated by EMD UK and funded by Sport England and The National Lottery, are specifically designed to create a behaviour change for less active women or those returning to exercise after a break. These local classes will be a steppingstone into regular classes and will build fitness, confidence and ability.