As a This Girl Can Classes instructor, you can be part of something huge. Together, we want to help you and other instructors across the country get women moving – and it all starts with your local community.
We’re behind you all the way. We want to empower women to be more active and create healthier communities through exercise. This is why we’re not only passionate about helping you get your classes listed, but we’re also dedicated to investing in targeted marketing activity that’s proven to drive women to book on to your classes and make them a success for everyone who takes part.
Our supercharged marketing support is laser focused on locations where classes are running – since March this year, we’ve invested £100,000 in this activity.
From social media advertising directly targeted at women in your local area – making your class visible to hundreds of women near you – to advertising on Mumsnet and influencers such as Scarlett Moffatt getting involved, we’re working hard to make your classes a triumph.
Once your class is listed, we’ll add your local areas to our expertly targeted Facebook, Instagram and Google Search advertising campaigns to get women signing up.
Instructors delivering our classes get a head start straight away – you can link your classes to the iconic This Girl Can brand.
We took this even further with our 2022 marketing activity. Thanks to the campaign, by August over 1 million women had seen This Girl Can Classes content, 125,000 had visited the This Girl Can Classes website, 45,000 women had searched for a class near them and 4,000 had clicked through to the class provider’s booking page.
It doesn’t stop there – our marketing hub has loads of This Girl Can Classes branded content for you to use. Make our brand work for you with social media graphics, email banners and poster templates to get you going. You can even purchase printed marketing materials direct from us, avoiding the hassle of hunting out your own printers.
Just like you, we recognise the power of group exercise, especially as a sustainable and enjoyable route to a healthier lifestyle for those just starting out on their fitness journey.
We had a chat with three of our brilliant instructors about their experience working with This Girl Can Classes so far. They told us all about taking the plunge, their initial concerns, and their big wins. Watch the interviews below to get your questions answered from the women who’ve already been there.
More This Girl Can Classes listed means more women active every day. We know the power that exercise has to help women be healthier and happier. This Girl Can Classes are a friendly, no pressure, non-competitive environment that anyone can feel comfortable in, whether your participants are returning after a break or have never even contemplated exercise before.
That’s why we’ve made it as easy as possible for you to get your classes up and running. It only takes a few minutes to list them online – all you need to do is add your class information here and we’ll do the rest. We can work together to make a big difference – head here to access free, inspirational resources and get your class up and running today.
Operated by The Exercise Movement and Dance Partnership Limited (t/a EMD UK) under licence from The English Sports Council (t/a Sport England)
